> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sparqo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand & visual identity

> The brand brain every agent writes from, plus one consistent image style.

Everything Sparqo produces inherits from your brand brain, so it stays on-message across SEO, GEO and Reddit. You set it at onboarding and can edit it anytime in Settings.

## Brand brain

<CardGroup cols={2}>
  <Card title="Positioning" icon="bullseye">
    What you do and for whom, your niche, and your ideal customer.
  </Card>

  <Card title="Voice" icon="comment">
    Your tone in a few words (for example "technical, direct, no hype").
  </Card>

  <Card title="Competitors" icon="users">
    The real product rivals a buyer compares you against.
  </Card>

  <Card title="Market & language" icon="globe">
    Your target market (drives keyword volumes) and content language.
  </Card>
</CardGroup>

## Visual identity

Pick one image style for every article so your blog reads as an intentional system, not a pile of random AI images. Choose a house style (editorial, isometric, 3D, line, gradient, photographic, or a painterly poster look) and set your brand colours, which anchor the palette of every generated image.

<Tip>
  You can also paint the article headline onto the hero as a serif overlay, magazine-cover style, or keep a clean illustration.
</Tip>