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Everything Sparqo produces inherits from your brand brain, so it stays on-message across SEO, GEO and Reddit. You set it at onboarding and can edit it anytime in Settings.

Brand brain

Positioning

What you do and for whom, your niche, and your ideal customer.

Voice

Your tone in a few words (for example “technical, direct, no hype”).

Competitors

The real product rivals a buyer compares you against.

Market & language

Your target market (drives keyword volumes) and content language.

Visual identity

Pick one image style for every article so your blog reads as an intentional system, not a pile of random AI images. Choose a house style (editorial, isometric, 3D, line, gradient, photographic, or a painterly poster look) and set your brand colours, which anchor the palette of every generated image.
You can also paint the article headline onto the hero as a serif overlay, magazine-cover style, or keep a clean illustration.