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Connect a tool and the agent that uses it goes from advice to action. All connections live in the Connections section of the app, grouped by what they power. Third-party connections use managed OAuth or a token you paste, and you can disconnect any of them at any time.

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Channels

Where your agents post, always after your approval.

Reddit

Surfaces threads worth replying to. You approve, then post from your own account (posting is manual by design, to protect your account).

X (Twitter)

Post and thread drafts. Coming soon.

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Publishing

Where the Content & SEO agent ships finished articles. Connect one and publish with a click, or schedule an auto-publish.

WordPress

Publish straight to your WordPress blog.

Strapi

Publish to your headless CMS. Collection and fields are auto-detected.

GitHub

For code or vibe-coded sites (Astro, Next, Hugo): commits a Markdown file with frontmatter and your host redeploys.
In Users → Profile, create an Application Password (name it Sparqo). In Sparqo, paste your site URL, username and that app password.
In Strapi, Settings → API Tokens → Create new API Token with create rights. In Sparqo, paste the base URL and token; the collection and title/content fields are detected for you.
Create a fine-grained personal access token with Contents: Read and write on your repo. In Sparqo, enter owner/repo, the token, and the folder where your posts live (for example src/content/blog).

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Search data

Google Search Console

Connect Search Console to turn on the SEO flywheel. Sparqo tracks how your published articles perform and mines your real search data for gaps, emerging queries and cannibalization, then proposes the next articles to write. This feeds your SEO and content pipeline.

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Analytics & conversions

Connect an analytics source so the AI CMO learns what actually converts, not just what ships. Any one of these works.

Google Analytics 4

See what is working and where to focus.

Plausible

Conversions by channel, privacy-first.

Umami

Conversions by channel, self-hostable.

PostHog

Product analytics as a conversion signal.
Each connects with your site or project ID plus an API key from that tool’s settings. Plausible: Settings → API Keys. Umami: Settings → API Keys (free when self-hosted). PostHog: Settings → Personal API Keys, scope Query: Read.
Connect with Google and pick the GA4 property for your site. No key to paste.
You only need one analytics source and one publishing target to get the flywheel going. Everything else you can add later.