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The new top of the funnel is being named in an AI answer. When someone asks ChatGPT, Perplexity, Gemini or Google AI a buyer question, AI Visibility (GEO) tracks whether your brand shows up, and gives you the moves to get cited.

Prompts and engines

You track a set of prompts (the real questions your buyers ask an assistant) across engines (Google AI, ChatGPT, Perplexity, Gemini). For each prompt and engine, Sparqo measures whether your brand is present and whether it is cited.

Visibility & Share of Voice

How often you appear, and your share versus competitors.

Position & Sentiment

Where you land in the answer and how you are described.

Competitors

The rival brands cited instead of you.

Sources

The domains AI pulls from (Reddit, review sites, docs, roundups).

Crawler access

If AI engines cannot read your site, no amount of content quality will get you cited. Sparqo checks that your pages render server-side and that the AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bingbot) are allowed. It also flags the classic failure: a JavaScript-only site that serves crawlers a blank page.
A single-page app that renders only after JavaScript runs is invisible to Bing and AI engines. The fix is server-side rendering or prerendering. Sparqo will tell you if this is happening to you.

Actions

GEO is not just a dashboard. When you are missing a citation, Sparqo turns it into an action that executes through the other agents: write the content that earns the citation, or seed the third-party sources (a Reddit thread, a comparison page) that AI already trusts for that query.